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Interview with IAN ROGERS, CEO of Topspin direct-to-fan platform for Metric, Interpol, Dandy Warhols - July 26, 2010

“Topspin enables [you] to find fans more easily, connect with those fans, super serve them with art, and eventually turn those fans into customers.”

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The sheer number of different ways by which artists can market their music using the Internet has opened up a world of possibilities, but their actual effectiveness is hampered by how fragmented and confusing the web is. ‘Direct-to-fan’ platforms like Nimbit, ReverbNation and Topspin attempt to solve this problem by dispensing with third party portals, and by-passing traditional record label promotional and distribution channels, and connecting artists directly with their fans. With direct fan relationships, artists can promote and market their music, sell their various wares directly, and use those connections to expand their fan base.

Is the future of artist revenue direct-to-fan? We speak to the CEO of Topspin Ian Rogers to get the low down on the benefits of this direct-to-fan platform and how it is being used by artists like Interpol, Metric, Dandy Warhols and Pixies to turn their fans into customers ...


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