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Q&A on music placement with LEAH STREETMAN, VP of Strategic Alliances/Film & TV at Universal Republic - Dec 22, 2011

“While some [artists] are not into music licensing at all others really focus on it and want to know how they can make their songs better for licensing”

picture By capturing an audience that might otherwise not hear the song and providing an emotional context that heightens the music’s connection with the listener, a placement in a film or TV show can have a sizeable effect in broadening an artist’s fanbase. Its impact is such that it now plays an important role in a label’s marketing campaign for their artists. But who is responsible for getting these music placements on behalf of the artist and how does it actually work?

As part of a new Q&A series on music licensing VP of Strategic Alliances/Film & TV at Universal Republic Leah Streetman explains her role in securing placements for artists including Florence + The Machine, Lil Wayne and Colbie Caillat.


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Read On ...

* The PRiMER looks at TV and film licensing
* MTV music super Greg Debonne on the money to be made from licensing
* Sony A&R Alex Hackford on video game licensing
* Music supervisor Peymon Maskan on curating the music for award-winning new film




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