Interview with CHRISTIAN WÅHLBERG, manager at Lateral MGMT for Bloodshy and Avant, Klas Åhlund - May 2, 2011
“We're not going to sign anything we don't believe in 100% - it has to be someone that you are prepared to do that extra for otherwise you're not going to have the energy to take it all the way."
Having helped Sweden achieve renown as a hit making mecca by co-founding the hugely successful production house Murlyn Music - with clients including Madonna, Britney Spears and Janet Jackson – this week’s interviewee, Christian Wåhlberg moved into management full-time to fulfill a goal of redefining pop music by finding and cultivating a rare breed of forward thinking pop artists, songwriters and producers. His latest venture, Lateral MGMT, is home to impressive array of talent including artists Taio Cruz (US & UK No.1) and Paloma Faith (UK Top 10) and producer-songwriters Bloodshy and Avant (Britney Spears, Madonna, Kylie), and Klas Åhlund (Ke$ha, Robyn).
The Stockholm-based manager talks to HitQuarters about mentoring songwriters in best exploiting their market, choosing the artists its top songwriters and producers work with, and convincing Bloodshy to give up rapping to focus on reinventing pop.
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Read On ...
* Lateral co-founder, Jamie Binns, on breaking Taio Cruz stateside
* Former partner at Murlyn, Anders Bagge, on what makes a young songwriter shine
* Special feature on Sweden's ongoing influence behind the scenes of modern pop
* Former Murlyn Songs MD, Pelle Lidell on working with new writers
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