Interview with NEIL JACOBSON, A&R Interscope for LMFAO, Black Eyed Peas, Natalia Kills, Eva Simons (part one) - Jun 18, 2012
“If you have a strong song like ‘Party Rock Anthem’ and a band who’ve developed themselves so well like LMFAO then Universal has the facilities to make them worldwide superstars.”
The opportunities for artists to find success and recognition independently seem better now than ever, but it still takes the marketing might of a major to create an international superstar. Powered by the “beautiful machine” of Universal, Interscope Records has introduced the world to the likes of Eminem, Lady Gaga and the Black Eyed Peas, and the stage is now set for LMFAO (No.1 US, UK, GER, FR, AUS), who have already clocked up two international #1 singles.
For the first in a two part interview, Interscope Records A&R and artist manager Neil Jacobson talks about the development and breakthrough of LMFAO and explains how global success is generated by thinking locally.
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Read On ...
* Interview with president of A&R at Interscope/A&M, Ron Fair
* Martin Kierszenbaum on finding talent as A&R at Interscope
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